MCN
For us entrepreneurs, building a brand and making profits through selling products is an essential requirement. Regardless of how the forms of communication may change, this fundamental need remains unchanged.
What is brand-driven sales? Brand-driven sales, commonly known as KOL (Key Opinion Leader) promotion, refers to influential individuals, often referred to as "influencers" or "key opinion leaders," who possess extensive and accurate product knowledge. They are accepted or trusted by relevant consumer groups and have the ability to influence the purchasing behavior of these groups. Brand-driven sales involve leveraging the influence of these individuals to promote products.
MCN
To achieve the goal of brand-driven sales, we employ a combination of front-end live-streaming sales and back-end private domain operations. Currently, we have signed contracts with over 200,000 internet celebrities, leveraging their vast influence to reach a large audience. Among all sales methods, live-streaming sales are the most efficient. Compared to traditional e-commerce, live-streaming e-commerce is more visually engaging, convenient, and yields higher conversion rates. Nowadays, live-streaming e-commerce has become a standard practice for businesses, injecting new energy into their development.
